difference
making a
about us
Carbon Positive Motorsport was created to help everyone involved in motorsport find practical, credible ways to mitigate their environmental impact and safeguard the future of the sport.
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We work with anyone involved in motorsport, helping them understand their impact, make practical changes, and offset their carbon emissions.
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We understand the pressures organisers work under, so we keep things clear, proportionate, and achievable.
we are
Steve Smith
Steve co-founded Carbon Positive Motorsport and brings over 35 years’ experience across motorsport and the wider automotive industry, including work with leading teams such as Prodrive. As director of The Tree Group, Steve now works with many of the world’s leading motorsport companies, giving him a strong understanding of how credible environmental action can create commercial value.
Kevin Furber
Helping Carbon Positive Motorsport communicate clearly, Kevin understands how to tell stories that connect with people across the sport. As director of Creative Talent Management, he creates branding and marketing video content for global brands. A former works rally driver, Kevin’s motorsport experience and strong communication skills help sustainability feel more accessible.
Cat Lund
Cat specialises in making complex things achievable. With experience across motorsport operations and event delivery, she focuses on turning environmental responsibility into clear, practical action. She led Rockingham Motor Speedway to carbon neutrality in 2008, bringing real-world experience of delivering sustainability in the sport.
We secure world class standards of quality carbon offsetting in partnership with Highland Carbon, who were awarded best UK wide carbon offset provider in 2021 by Scottish Enterprise.
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Highland Carbon was founded by Richard Clarke, who brings over 30 years’ experience of working in international conservation projects, and with many leading global and national companies who are committed to addressing climate change.
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His expertise shapes and verifies carbon offsetting projects and helps us to innovate in new offsetting technologies and environmental benefits.
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Our partnership reflects our passion for protecting and restoring the environment. Wherever possible this means using offsetting projects based on rewilding, which restore native landscapes for the benefit of biodiversity and rare species.
Working in partnership with Highland Carbon
who we work with
We support a wide range of people across motorsport, from volunteer-led clubs to individual competitors. Our work is shaped around your existing structure, resources, and ambitions.
Volunteer-led motor clubs
Helping clubs meet environmental expectations in a way that fits how they already operate, with support for policy development, offsetting, and long-term planning.
Teams & Individuals
Offering straightforward options for personal or team-level carbon offsetting, along with advice on how to integrate sustainability into everyday motorsport activity.
Event Organisers
Providing practical guidance before, during, and after events, including carbon offsetting, sustainability plans, and proportionate actions that slot into established processes.
Championship Organisers
Supporting larger structures with consistent frameworks, clear reporting, and credible climate action that benefits every round in the calendar.