August 30, 2023
The JDS Machinery Rali Ceredigion puts sustainability and technology at the heart of their drive for European Rally status, as the event continues to build on the ambitious sustainability roadmap that is setting the standard for all rallies in the UK.
In 2022 Rali Ceredigion was leading innovation in sustainability as the first UK event to take steps to fully offset the unavoidable emissions of all competing vehicles, the first multi-venue rally in the UK to permit electric rally cars, and the first UK rally to run under the FIA’s environmental management accreditation.
This year the event continues to build on its focus on sustainability. Once again, the rally will make significant efforts to reduce the event's carbon footprint and future offset their unavoidable carbon emissions.
The event will also introduce a number of new initiatives to continue to minimise its environmental impact.
These will act as a platform to deliver a longer-term legacy of environmental improvement, by using local partners to help promote the adoption of lower-carbon transport alternatives to reduce the event’s carbon footprint.
This year’s event will also see a demonstration of M-Sport’s Ford Puma WRC Rally 1 hybrid car. Helping to highlight the event’s commitment to sustainable motorsport, the demonstration is set to mark the first time one of the current generation of hybrid WRC cars, powered by 100% fossil free race fuel, is seen in action on an asphalt rally stage in the UK.
Carbon Positive Motorsport founder, Paul Glass, commented: “We are very proud to be continually developing our partnership with the JDS Machinery Rali Ceredigion. We work closely with the organisers throughout the year, always with an eye to the future. Our partnership seeks to integrate new methods to mitigate rallying’s environmental impact, not just for the benefit of the event, but for UK motorsport in general.
“We can’t ignore or deny the impact of global climate change, and the perception is that motorsport contributes to this crisis. We should not try to greenwash our way out of it, but rather we should take meaningful and verifiable action.
“Sport has been proven to influence the way people live their lives, and we can promote greater awareness to everyone for the need to take steps to reduce their environmental impact. Motorsport can be a catalyst for the good of climate change beyond that of an event.”
Carbon Positive Motorsport director Steve Smith added. “The Rali Ceredigion organisers have recognised the sporting and commercial benefits of putting sustainability at the heart of the event. Their commitment is a wonderful showcase of what’s possible, and creates a path for all motorsport events to follow.
“That’s why we are so pleased to support the rally – they are fully committed to highlighting the importance of sustainability to all involved in motorsport. It’s a privilege to be able to support their ambitions for the future, and together we have some very interesting developments already being worked on for the 2024 event.”
Glass will attend the event as part of his work with Rali Ceredigion to support their FIA Environmental accreditation roadmap. He will positively offset all the emissions from his travel, and Carbon Positive Motorsport are also offering all competitors and spectators a 20% discount to encourage everyone travelling to the event to carbon offset their event related travel.
To help bring a greater positive environmental impact, use the discount code RC23 on our website shop. It only costs a little to make a big difference for the sport, so whether you're a competitor or spectator, why not join with us to help make motorsport sustainable.
To become Carbon Positive yourself, visit our website www.carbonpositivemotorsport.com
